The TRIZ Method (Theory of Inventive Problem Solving) is a scientific framework pioneered by Genrich Altshuller that replaces conventional “trial and error” with a rigorous algorithmic process. By analyzing global patents, it resolves technical contradictions and optimizes systemic evolution. Historically, creative thinking has been mischaracterized as a chaotic, intuitive process; however, in today’s technological ecosystem, relying on serendipity or “brainstorming” sessions is an inefficiency high-performance organizations cannot afford.
Academic research (Sojka & Lepšík, 2020) confirms that traditional brainstorming frequently yields suboptimal solutions, positioning the TRIZ methodology as the definitive tool for systems thinking. Unlike intuitive approaches, TRIZ offers a scientific trajectory for resolving complex problems.
Have you experienced the frustration of generating only superficial ideas during creative sessions? If you seek a disruptive path to enhance your product or service, TRIZ is the strategic solution, providing principles that identify patterns derived from millions of patents.
Takeways
- Systemic Innovation vs. Chance: TRIZ supplants the chaos of traditional “brainstorming” with a scientific, algorithmic process rooted in universal patterns extracted from millions of patents.
- The Goal is Ideality: Every project under the TRIZ framework strives for the Ideal Final Result (IFR)—a state in which the system fulfills its function with minimal resource consumption and zero deleterious effects.
- Resolution of Contradictions: Unlike conventional methods that pursue compromises, TRIZ focuses on eliminating technical or physical contradictions through 40 inventive principles and 76 standard solutions.
- Overcoming Psychological Inertia: This methodology provides specialized tools to dismantle cognitive biases that compel us to tackle novel challenges with obsolete, outdated paradigms.
- Multisectoral Versatility: Although conceived in engineering, it now serves as a strategic instrument in sectors such as sustainability, textile design, software development, and business management.
- Synergy with Artificial Intelligence: In 2026, the frontier of innovation integrates the rigor of TRIZ with the power of Large Language Models (LLMs), automating ideation and patent analysis for accelerated decision-making.
- Not a “Silver Bullet”: TRIZ is a robust ecosystem of tools requiring dedication, specialized training, and empirical validation to be successfully integrated into a corporate innovation portfolio.
What is TRIZ? Definition and Origins of the Methodology
TRIZ is the Russian acronym for Teoriya Resheniya Izobretatelskikh Zadatch, translated into English as the “Theory of Inventive Problem Solving.” This international creative system was developed in the former Soviet Union between 1946 and 1985 by the engineer and scientist Genrich S. Altshuller, in collaboration with his specialized team.
According to Oxford Creativity, TRIZ constitutes a systematic approach designed to comprehend and resolve complex challenges, acting as a fundamental catalyst for innovation. The cornerstone of this methodology lies in the methodical identification and resolution of technical contradictions, which are addressed through the application of historically validated innovative solutions (Terninko et al., 1998).
Research by Ilevbare et al. (2023) highlights that TRIZ provides a robust framework for idea generation within collaborative environments, optimizing teamwork efficacy. It is essential to emphasize that, far from being an abstract theory, TRIZ is defined as an ecosystem of pragmatic and accessible tools. Its central premise asserts that inventiveness and creativity are not innate faculties but skills that can be learned and perfected. Ultimately, the Theory of Inventive Problem Solving codifies the principles of creativity, transforming the innovation process into a predictable, repeatable, and scientific endeavor.
The Fundamental Pillars of the TRIZ Methodology
To master the implementation of the TRIZ model, it is imperative to understand the three essential concepts underpinning its logical architecture:
- The Principle of Ideality: In TRIZ, the “ideal” system is defined as one that lacks physical existence yet executes its functions with total efficacy. The strategic objective is to advance any product or process toward this state of maximum functionality with minimal resource consumption.
- Technical Contradictions: This phenomenon occurs when optimizing a specific system parameter (e.g., reducing weight) triggers the involuntary degradation of another critical characteristic (such as structural strength). TRIZ provides the tools to resolve these conflicts without resorting to compromises or intermediate solutions.
- Physical Contradictions: These represent high-complexity challenges where an object or component must simultaneously exhibit opposing properties. A classic example is when an element requires high temperatures for a specific production phase but must remain cold to ensure stability in the subsequent stage.
Strategic Benefits of Implementing the TRIZ Method
The adoption of the TRIZ methodology offers tangible competitive advantages that transform innovation management. Its primary contributions include:
- Resource Optimization and Profitability: By accelerating the identification of effective solutions, TRIZ drastically reduces development cycles, resulting in significant savings in time and operational capital.
- Excellence in Quality and Innovation: This discipline facilitates the design of disruptive products and services, elevating quality standards and enabling robust differentiation in high-demand markets.
- Strengthening Creative Thinking: Beyond technical problem-solving, TRIZ enhances the cognitive capacity of teams, fostering systematic creative thinking that replaces disorganized intuition.
Recent research by Basuki et al. (2024) underscores that the TRIZ model is a vital tool for managing contradictions in high-uncertainty environments. According to the authors, this approach allows startups and emerging companies to find informed solutions that maximize their probabilities of commercial success.
Furthermore, within the framework of Industry 4.0, Iqbal et al. (2025) highlight that TRIZ S-Curve analysis is a fundamental resource for assessing technological maturity. This model enables the forecasting of trajectories for critical applications, such as Artificial Intelligence in manufacturing. By mapping the technological lifecycle—from emergence to maturity—manufacturers can identify strategic inflection points to accelerate technical breakthroughs and anticipate the decline of their current processes.
Practical Application and Tools of the TRIZ Methodology
According to Ladewig (2008), TRIZ is a methodology that equips product and process designers with superior analytical capabilities to resolve inventive problems. This approach not only accelerates design cycles but also acts as a decisive factor in achieving world-class performance. Decades of patent research revealed the existence of universal solutions for fundamental problems, structured within databases of effects and resolution lists. As Terninko et al. (1998) point out, the TRIZ architecture is founded upon three premises:
- Ideal design as the ultimate objective.
- Contradiction resolution as the engine of the solution.
- The innovation process as a systematic and predictable structure.
The Contradiction Matrix and the 40 Inventive Principles
The Contradiction Matrix is an analytical tool that crosses 39 engineering parameters (the attribute to be improved versus the one that degrades). The output directs the user toward the 40 Inventive Principles—such as segmentation, asymmetry, or combination—which possess the highest probability of resolving the conflict.
For effective functional analysis, it is vital to distinguish whether the challenge is a technical contradiction (two conflicting parameters) or a physical one (a single parameter with opposing demands). Below are examples of matrix applications:
| Parameter to Improve | Worsening Parameter | Recommended TRIZ Principle |
| Weight of moving object | Strength | 1 (Segmentation), 8 (Counterweight) |
| Speed | Energy consumption | 19 (Periodic action), 35 (Parameter change) |
| Reliability | Manufacturing complexity | 2 (Extraction/Taking out), 26 (Copying) |
The 76 Standard Solutions: The Catalog of Scientific Innovation
Beyond the basic principles, advanced mastery of TRIZ requires command of the 76 Standard Solutions, which are grouped into five levels of strategic complexity:
- Simplification and Improvement (17 solutions): Techniques to eliminate components while maintaining full functionality, advancing toward the state of Ideality.
- Optimization with minimal changes (13 solutions): Focused on enhancing interactions between current components.
- Evolution through system change (23 solutions): Introduction of physical fields (magnetic, thermal) to boost functions.
- Transition systems (6 solutions): Strategies to elevate the system toward a “macrosystem” or higher level of integration.
- Detection and Measurement (17 solutions): Implementation of monitoring elements without interfering with the process.
Key Tools and Application Methodology in TRIZ
The Theory of Inventive Problem Solving constitutes a versatile ecosystem of methods that, according to Sojka and Lepšík (2020), integrates successfully with other innovation architectures. The efficacy of TRIZ resides in two operational pillars: the generalization of problems and solutions, and the systematic elimination of contradictions.
Generalization: The Universal Pattern of Innovation
Mastery of TRIZ involves learning repetitive patterns. The process consists of abstracting a specific problem into a “generic contradiction” to identify creative solutions already validated in other fields. This approach is based on three principles of technical evolution:
- Universality: Problems and their solutions are replicated transversally across diverse industries and scientific disciplines.
- Predictability: Patterns of technological evolution tend to follow cyclical and predictable trajectories.
- Knowledge Transfer: The most disruptive innovations typically integrate scientific effects originating from fields external to their original area of development.
The Resolution of Contradictions: Transcending Compromise
In conventional engineering, problems are typically resolved through “compromises” or middle grounds. TRIZ, conversely, seeks the total elimination of the contradiction to achieve ideality. The methodology classifies these conflicts into two categories:
- Physical (or Inherent) Contradictions: These arise when a system is subject to diametrically opposed requirements simultaneously.
- Ergonomic Example: An umbrella requires a large surface area to ensure rain protection, yet must simultaneously possess minimal dimensions to facilitate portability and maneuverability in densely populated environments.
- Technical Contradictions: These represent the classic trade-off dilemma. They occur when an attempt to optimize one system parameter triggers the automatic degradation of another.
- Design Example: The necessity to increase the structural robustness of a component (benefit) results in a critical increase in its mass or weight (detriment).
Global Applications and Success Stories of the TRIZ Method
According to the Altshuller Institute for TRIZ Studies, leading corporations such as Ford, General Motors, LG Electronics, and Intel have integrated TRIZ into their “innovation DNA.” The versatility of this methodology allows for hybridization with emerging technologies; for instance, Munje et al. (2023) report its synergistic use with additive manufacturing (3D printing) to accelerate the prototyping of disruptive products.
Sustainability and Ecological Design
The impact of TRIZ transcends technical efficiency, positioning itself as a driver of sustainability. Pacheco et al. (2019) demonstrated the efficacy of TRIZ in creating Sustainable Product-Service Systems, mapping synergies with Clean Production strategies. Similarly, Russo and Spreafico (2020) developed TRIZ-based ecological guidelines to steer the design of industrial processes with a reduced environmental footprint.
Innovation Ecosystems and Strategic Sectors
TRIZ is applicable in any domain demanding unconventional solutions:
- Advanced Engineering: Process optimization and structural quality improvement.
- Business Strategy: New market development and product-innovation-based marketing.
- Science and Education: Promotion of critical thinking and complex problem-solving in R&D.
Scientific Evidence and Case Studies
Recent academic literature documents high-level applications that validate the theory’s current relevance:
- Aerospace Engineering: Molina et al. (2014) implemented TRIZ to optimize acoustic comfort in aircraft cabins, designing high-precision noise filtration systems.
- Medical Technology: Dathe (2015) systematized a procedure for technical innovation in next-generation medical devices.
- Smart Manufacturing: Li et al. (2017) proposed the integration of TRIZ for “process trimming,” simplifying the technological value chain.
- Patent Analysis and Biotechnology: Rahim et al. (2025) employed TRIZ for a methodical review of smart hydrogel patents, resolving conflicts in biocompatibility and scalability.
- Digital Entrepreneurship: Basuki et al. (2024) conclude that TRIZ is the ideal methodology for digital startups to manage contradictions in uncertain environments.
- Technological Frontier (AI): Santis et al. (2026) demonstrated that the convergence of TRIZ and Artificial Intelligence exponentially expands the frontiers of textile design, achieving highly functional and responsible products.
Methodological Guide: How to Execute a TRIZ Innovation Workshop
Organizing a workspace based on the Theory of Inventive Problem Solving requires a structured approach. In modern innovation environments, authors such as Da Silva et al. (2020) recommend integrating TRIZ and Design Thinking as complementary methodologies to enhance product development through a lens of user-centricity and technical feasibility.
To ensure effective execution, it is advisable to form work cells of 4 to 7 participants, utilizing either established departmental teams or mixed multidisciplinary groups. The operational sequence is divided into dynamic stages of approximately 10 minutes each:
- Contextualization and Problem Definition: The facilitator introduces the central challenge and outlines the fundamentals of TRIZ. During this phase, teams may employ brainstorming to identify undesirable outcomes and prioritize the most critical obstacle to be resolved.
- Contradiction Classification: Once the problem is defined, the team must analyze whether they are facing a technical contradiction (where improving one parameter degrades another) or a physical contradiction (where an element requires opposing properties simultaneously).
- Abstraction to the Generalized Model: Identify the general problem pattern within the TRIZ framework that aligns with your specific situation. This step leverages the principle that technical challenges are often replicated across diverse industries and sciences.
- Selection of the Universal Solution: Utilize the Contradiction Matrix or Standard Solutions to find the generalized resolution model proposed by the methodology.
- Landing and Local Application: Transform the identified abstract solution into a concrete, actionable strategy to resolve your organization’s original problem.

Advanced Implementation Techniques
Expert Ladewig (2008) proposes three fundamental techniques to deconstruct and resolve technical complexity through TRIZ. This approach is complemented by contemporary perspectives that analyze the robustness of its tools.
Technique 1: Rigorous Formulation of the Contradiction
A contradiction arises when the optimization of one system component triggers the collateral deterioration of another. Although Borgianni et al. (2021) note that the reliability of inventive principle selection remains a subject of academic debate, authors such as Lu et al. (2022) demonstrate through detailed cases how precise use of the matrix can lead to success in product development. To successfully formulate a contradiction, the following steps must be observed:
- Define the primary function: Establish the system’s essential purpose.
- Construct the contradiction statement: Define how the pursuit of effectiveness negatively impacts secondary functions.
- Intensification of the conflict: Resolve the contradiction by pushing the disputed parameters to their extreme states to render the solution visible.
- Visual mapping: Draw the “conflict zone” to break mental blocks and foster creativity.
Technique 2: The Ideal Final Result (IFR)
The Ideal Final Result is a technique designed to overcome “psychological inertia“—the bias that compels us to repeat obsolete methods. The IFR liberates us from current physical constraints by focusing thought exclusively on the desired end-state. By combining the “ideal machine” concept with the IFR, it becomes possible to dissolve contradictions that previously appeared insurmountable.
Technique 3: The Invention Matrix
Altshuller identified that any technological system can be defined by 39 universal attributes (such as strength, weight, reliability, or complexity). The TRIZ Matrix organizes these attributes on a Cartesian plane:
- Y-Axis: Attributes targeted for improvement.
- X-Axis: Attributes suffering systemic deterioration. This intersection allows for the scientific identification of the inherent conflict. A classic example is the improvement of Strength (Attribute 14) against the undesired increase in Weight (Attribute 2).
ARIZ: The Algorithm for Inventive Problem Solving
The Algorithm for Inventive Problem Solving (ARIZ) is the most sophisticated analytical process within the TRIZ methodology. According to Ekmekci et al. (2019), this algorithm is distinguished by the following fundamental characteristics:
- Systematicity: It constitutes a logical and disciplined process for formulating precise solutions.
- Analytical Dynamism: It provides a permanent and evolutionary reinterpretation of the core problem.
- Resolutive Efficacy: It is positioned as the master tool for resolving complex technical and physical contradictions.
The architecture of ARIZ unfolds across nine critical steps, organized into three strategic phases:
Phase A: Restructuring the Original Problem
In this initial stage, the objective is to strip the problem of ambiguities through:
- Systemic Analysis: A profound evaluation of the environment and problem variables.
- Resource Modeling: Identification of the elements available for the solution.
- Definition of Ideality: A precise description of physical contradictions and the Ideal Final Result (IFR).
Phase B: Elimination of Physical Conflicts
The operational core of the algorithm focuses on the direct resolution of the conflict:
4. Resource Mobilization: Utilization and separation of physical conflicts.
5. Database Consultation: Application of validated standards, principles, and scientific effects.
6. Micro-problem Reformulation: Adjusting or replacing the approach if a clear solution fails to emerge.
Phase C: Analysis and Optimization of the Solution
Finally, the viability and scalability of the obtained response are validated:
7. Elimination Evaluation: Verification of the method employed to suppress the contradiction.
8. Performance Maximization: Improving the utilization of the solution to obtain the greatest possible benefit.
9. Real-Time Validation: Practical re-evaluation of all stages within real operational environments.
The Contemporary Debate: Is the Contradiction Matrix Infallible?
An authoritative analysis of innovation must not overlook the system’s limitations. Although TRIZ is a robust methodology, the current academic community—led by Borgianni et al. (2021)—debates the reliability of the traditional Contradiction Matrix. Contemporary systems thinking suggests utilizing TRIZ as a strategic compass rather than a rigid recipe, demanding constant experimental validation and integration with modern data analysis.
Transcending Traditional Tools
The fundamental value of TRIZ lies in its capacity to overcome the deficiencies of brainstorming. While brainstorming sessions frequently yield suboptimal solutions (Sojka & Lepšík, 2020), TRIZ compels the innovator to confront contradictions directly.
In this regard, Rahim et al. (2025) contend that by employing TRIZ in patent analysis, it is possible to extract inventive principles from massive databases (such as Questel Innosabi) to accurately predict invention trajectories. However, to address the matrix’s lack of “infallibility,” researchers like Rong et al. (2024) propose hybrid design frameworks that combine the Kano Model, Axiomatic Design (AD), and TRIZ, achieving comprehensive guidance from user-need detection to the final evaluation of the solution.
The New Era: Synergy between TRIZ and Artificial Intelligence
The convergence of TRIZ logic and Artificial Intelligence (AI) is redefining the boundaries of invention. According to Ghane et al. (2024), this synergy successfully manifests across five pillars:
- System modeling and ontological approaches.
- Automated technology analysis.
- Identification and mapping of disruptive trends.
- Patent classification and technical knowledge extraction.
- Forecasting and assessment of technological maturity.
Despite these advancements, current applications still require expert intervention. However, the landscape is shifting rapidly with developments such as AutoTRIZ. Jiang et al. (2025) present this framework—based on Large Language Models (LLMs)—as a pathway to automate ideation methods (such as SCAMPER or Design Heuristics), ushering in an era of AI-driven innovation tools.
Finally, Phadnis and Torkkeli (2025) conclude that the combination of generative AI and TRIZ-structured prompts produces conceptual directions with superior scientific justification, drastically reducing research time. The expert recommendation for 2026 is to adopt a hybrid approach: utilizing AI as a high-performance supplementary tool, applied once the researcher has precisely identified key problems through the rigor of TRIZ.
Resources to learn more about TRIZ
Official TRIZ website: https://www.triz.org/
Oxford Creativity: https://www.triz.co.uk/
Conclusion: TRIZ as a Catalyst for Strategic Innovation
In summary, the Theory of Inventive Problem Solving (TRIZ) constitutes an indispensable working methodology for optimizing creative and engineering processes within modern organizations. Tools such as the Contradiction Matrix enable a structured approach to technical challenges, transforming complex obstacles into viable and straightforward solutions.
It is fundamental to understand that TRIZ is neither a rigid formula nor a “magic bullet,” but rather a versatile ecosystem of tools. The key to success lies in the innovation leader’s ability to select and implement the resource that best aligns with the specific needs and competitive environment of their company. Only through such customization can a high-impact innovation portfolio be consolidated.
While TRIZ possesses exceptional analytical power to resolve problems efficiently, its effective application demands effort, rigor, and a creative mindset. By integrating this discipline with human talent and emerging technologies, companies do not merely resolve isolated crises; they ensure a constant evolution toward the state of Ideality.
Frequently Asked Questions (FAQ) about the TRIZ Method
What exactly does the acronym TRIZ stand for?
TRIZ is derived from the Russian phrase Teoriya Resheniya Izobretatelskikh Zadatch, which translates into English as the “Theory of Inventive Problem Solving.” It is a scientific system based on the extensive study of millions of patents, designed to standardize the resolution of technical challenges.
What is the difference between TRIZ and Brainstorming?
Unlike brainstorming, which relies on intuition and the sheer volume of random ideas, TRIZ is a systematic and algorithmic process. While the former often yields superficial solutions, TRIZ leverages patterns of technological evolution and scientific principles to identify the ideal solution without resorting to compromises.
What is a “contradiction” within the TRIZ context?
There are two primary categories:
– Technical Contradiction: This occurs when improving one characteristic of a system (e.g., speed) causes another to deteriorate (e.g., fuel consumption).
– Physical Contradiction: This arises when a single component requires diametrically opposed properties simultaneously (e.g., being solid to withstand pressure, yet porous to facilitate air filtration).
How does Artificial Intelligence support the TRIZ methodology today?
In 2026, tools such as AutoTRIZ and the integration of Large Language Models (LLMs) enable the automation of patent analysis and trend identification. AI serves as a high-speed support system for suggesting inventive principles, although final validation remains contingent upon the expert’s professional judgment.
Is TRIZ applicable outside of engineering?
Yes. Although it originated in the field of engineering, its contradiction-resolution principles are applied today in business strategy, marketing, sustainable service management, and education. It serves to systematize creativity across any competitive domain.
What is the Ideal Final Result (IFR)?
It is a TRIZ technique that involves envisioning the perfect state of a system—one where the function is performed without the system actually existing or consuming any resources. The IFR serves to dismantle psychological inertia and refocuses the team on disruptive solutions rather than mere incremental improvements.
Which companies currently utilize TRIZ?
Global innovation leaders such as Samsung, Intel, Ford, LG, and General Motors, along with smart manufacturing firms, employ TRIZ to accelerate their R&D and strategically manage their patent portfolios.
References
Basuki, A., Cahyani, A. D., & Umam, F. (2024). Application of the TRIZ model for evaluating the potential innovation value of a digital start-up company. Management Systems in Production Engineering, (2 (32), 202-211.
Borgianni, Y., Fiorineschi, L., Frillici, F. S., & Rotini, F. (2021). The process for individuating TRIZ Inventive Principles: deterministic, stochastic or domain-oriented?. Design Science, 7, e12.
Da Silva, R. H., Kaminski, P. C., & Armellini, F. (2020). Improving new product development innovation effectiveness by using problem solving tools during the conceptual development phase: Integrating Design Thinking and TRIZ. Creativity and Innovation Management, 29(4), 685-700.
Dathe, R. (2015). Process and efficacy of applying the TRIZ methodology to medical device innovations (Doctoral dissertation, University of Gloucestershire).
Ekmekci Ismail and Emine Elif. 2019. Triz Methodology and Applications. Procedia Computer Science 158: 303 – 315
Ghane, M., Ang, M. C., Cavallucci, D., Kadir, R. A., Ng, K. W., & Sorooshian, S. (2024). Semantic TRIZ feasibility in technology development, innovation, and production: A systematic review. Heliyon, 10(1).
Ilevbare, I. M., Probert, D., & Phaal, R. (2013). A review of TRIZ, and its benefits and challenges in practice. Technovation, 33(2-3), 30-37.
Iqbal, M.S., Rahim, Z.A., Omerkhel, Q. et al. Leveraging AI and TRIZ for sustainable innovation in advanced manufacturing. Discov Appl Sci 7, 589 (2025). https://doi.org/10.1007/s42452-025-06847-z
Jiang, S., Li, W., Qian, Y., Zhang, Y., & Luo, J. (2025). AutoTRIZ: Automating engineering innovation with TRIZ and large language models. Advanced Engineering Informatics, 65, 103312. https://doi.org/10.1016/j.aei.2025.103312
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Li, M., Ming, X., Zheng, M., He, L., & Xu, Z. (2017). An integrated TRIZ approach for technological process and product innovation. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 231(6), 1062-1077.
Lu, S., Guo, Y., Huang, W., & Shen, M. (2022). Product form evolutionary design integrated with TRIZ contradiction matrix. Mathematical Problems in Engineering, 2022.
Molina, J. D., Navas, H. V., & Nunes, I. L. (2014). TRIZ Methodology Applied to Noise Comfort in Commercial Aircraft. In Proceedings of the Eighth International Conference on Management Science and Engineering Management: Focused on Computing and Engineering Management (pp. 1409-1419). Springer Berlin Heidelberg.
Munje, S., Kulkarni, S., Vatsal, V., Amrao, A., & Pankade, S. (2023). A study on product development using the TRIZ and additive manufacturing. Materials Today: Proceedings, 72, 1367-1371.
Pacheco Diego Augusto de Jesus, Carla Schwengber ten Caten, Carlos Fernando Jung, Helena Victorovna Guitiss Navas, Virgílio Antônio Cruz-Machado, Leandro Miletto Tonetto. 2019. State of the art on the role of the Theory of Inventive Problem Solving in Sustainable Product-Service Systems: Past, Present, and Future, Journal of Cleaner Production, Volume 212, 2019, Pages 489-504, ISSN 0959-6526, https://doi.org/10.1016/j.jclepro.2018.11.289.
Phadnis, N., Torkkeli, M. (2025). Evaluating the Effectiveness of Generative AI in TRIZ: A Comparative Case Study. In: Cavallucci, D., Brad, S., Livotov, P. (eds) World Conference of AI-Powered Innovation and Inventive Design. TFC 2024. IFIP Advances in Information and Communication Technology, vol 735. Springer, Cham. https://doi.org/10.1007/978-3-031-75919-2_11
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Rong H, Liu W, Li J, Zhou Z (2024) Product innovation design process combined Kano and TRIZ with AD: Case study. PLoS ONE 19(3): e0296980. https://doi.org/10.1371/journal.pone.0296980
Russo, Davide, and Christian Spreafico. 2020. “TRIZ-Based Guidelines for Eco-Improvement” Sustainability 12, no. 8: 3412. https://doi.org/10.3390/su12083412
Santis, S. H. da S. de, Scopinho, C. E. D., Marcicano, J. P. P., Ramos, J. B., Silva, F. J. C. M. da, & Held, M. S. B. de. (2026). Aplicação da TRIZ associada à Inteligência Artificial no processo criativo do design de produtos têxteis. Cadernos Cajuína, 11(4), e2335. https://doi.org/10.52641/cadcajv11i4.2335
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Editor and founder of “Innovar o Morir” (‘Innovate or Die’). Milthon holds a Master’s degree in Science and Innovation Management from the Polytechnic University of Valencia, with postgraduate diplomas in Business Innovation (UPV) and Market-Oriented Innovation Management (UPCH-Universitat Leipzig). He has practical experience in innovation management, having led the Fisheries Innovation Unit of the National Program for Innovation in Fisheries and Aquaculture (PNIPA) and worked as a consultant on open innovation diagnostics and technology watch. He firmly believes in the power of innovation and creativity as drivers of change and development.





