Creativity

Is ChatGPT better than us at generating product ideas?

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Researchers from the Wharton School at the University of Pennsylvania conducted an experiment to determine if ChatGPT can generate better product ideas and do so more quickly than Master of Business Administration (MBA) students. Large language models (LLMs), like OpenAI’s GPT series, have demonstrated remarkable capabilities in generating coherent and fluent text across various domains. … Read more

How Our Preferences Influence Our Creativity

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What drives us to develop new ideas instead of settling for standard methods and processes? What triggers the desire to innovate, even at the risk of sacrificing time, energy, and reputation for a potential failure? While previous studies have demonstrated the positive influence of motivation on creative abilities, it remains unclear how reward and subjective … Read more